Test-First Always
The team treats failure modes as delivery work, not QA cleanup. Tests are written before features are built. If it hasn't been tested, it hasn't been built.
WE LEAD.NOT JUST BUILD.
Ownership culture matters when clients need more than extra hands. Our teams are built to carry decisions — not just tasks — from the first kickoff call to the final production release.
100+ Engineers
One Ownership Culture
Bangkok, Thailand
The PRODIGY9 Standard
The cultural rules that shape how the work gets done.
Engineers With Soft Skills
People close to the code are also expected to communicate clearly with the business. We don't translate between engineering and the client. Our engineers speak both languages.
AI-Native by Practice
AI is part of the operating rhythm — used in real delivery, not as a presentation talking point. Every engineer on the team uses AI tools daily. It's how we work, not how we pitch.
Collectively Owned
Delivery is shared across the squad. Accountability is visible, but work is never trapped in one person. No single points of failure. No 'ask John' bottlenecks. The squad owns the outcome together.
Leadership Team
The people accountable for delivery posture, client trust, and operating quality.
CEO, InFocus Group
Ken Tovich
Group leadership across digital transformation, delivery, and strategic growth across the InFocus portfolio.
CEO, PRODIGY9
Chakrit Wichian
Leads the operating model, client outcomes, and AI-native delivery posture. Accountable for the delivery standard across every engagement.
General Manager
Nat Ruang
Connects digital growth, commerce execution, and operational practicality across client programs.
Head of Client Success
Rob Elliott
Owns relationship continuity and the translation from client intent to working delivery outcomes.
Head of PMO
Denise Liebregts
Drives governance, delivery cadence, and operational control across complex multi-stakeholder programs.
Head of Commerce
Sawit Soothipunt
Shapes commercial conversations around real delivery conditions, client fit, and business outcomes.
The Squad Model
Small squads. Connected by shared standards and visible ownership.
Our teams are designed to stay close to client priorities while drawing on a wider operating structure — design, delivery, and data capability available across the group. Squads are small enough to move fast. Standards are shared enough to hold quality.
People
Want to meet the people behind your build?
The conversation starts with the team that will actually shape the delivery path — not a disconnected handoff after the sale. No sales deck. Just a direct conversation about your situation.